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What Does A Colour Consultant Do?

A colour consultant works with colours

It’s a rather obvious definition, so let us clarify: colour consultants help you find the right shade and colour combinations for your home or space.

While it may sound like an easy gig, the opposite is true. Colour consultants have to understand space, lighting, personality, trends and the psychology of colour in order to help you achieve the look you want.


The powerful psychology behind colours

While we might not give much thought to colours and what they represent, research suggests that their impact on us can be quite powerful.

Colour psychology refers to the study of how each different shade of the rainbow can influence the way we feel and behave.

Colour has the power to evoke emotion, alter taste, influence decision-making and determine our perception of the outside world.

Often used persuasively in marketing and advertising, colour psychology can encourage consumers to buy, subscribe to, or engage with a business.

It comes as no surprise then, that colour can influence the way you feel in your space. Which is why choosing a colour palette that incites positive feelings is so important.


What a colour consultant can do for you

Match your home to your personality

Do you find that some colours match your personality more than others? Would you like to see those colours in your home?

A colour consultant will take the time to get to know you, and to understand exactly what it is you are looking for. If there’s a colour out there to match your essence, they will find it – and they’ll make it work within your four walls.


Brighten rooms with bad lighting

The truth is that some rooms just don’t get good lighting. Whatever the reason, having limited lighting in a room can be seriously detrimental to the look and feel of the space.

A knowledgeable colour consultant will be able to identify the colours that brighten up a room, even one that doesn’t get much light.


Create a better sense of space

Colours have the power to make a space feel bigger or smaller than it actually is. Oftentimes, a smaller room will require a lighter colour, while a larger has the capacity to be painted in a darker shade.

Of course, this will vary depending on the space itself. Having a colour consultant by your side means that you won’t have to worry about which colours work for which space – because they will figure it all out for you.


Fill you in on the latest trends

A colour consultant will be up to date on all of the latest colour trends – on what’s in, what’s out, and what could be the new black.

Keeping their finger on the pulse will help you in choosing colours as you weigh up whether you want to fit in with the neighbourhood or stand out from the crowd.


Save you time

Picking out colour swatches, purchasing sample tins and painting walls – only to find afterwards that you chose the wrong shade – can be an exhausting process.

Hiring a colour consultant will remove all of the hassle that comes with choosing a colour palette. They will save you time by inspecting your space, understanding the shades you like, and selecting the relevant colour combinations for you.


A small change with a big impact

Repainting the walls of your home or introducing a new colour scheme can make a huge difference to the space.

Though it may feel like a small change, transforming the colours in your living space can have a big impact.

To make sure that the impact your colours make is a good one, bring a colour consultant onboard who understands colour psychology and can find the right palette for you.


Contact pru@studiofwrd.com.au for more information on colour consulting

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For more information on classic colour schemes, talk to our team at pru@studiofwrd.com.au

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